Text Surrounding Link: Final Proof
Already more than 2 years ago I asked for feedback about text surrounding links on WMW but I have never gotten hold of solid examples so that I could see it myself.
I am happy that today I have seen the final undoubted 100% proof.
Let me explain.
Another SEO company ordered a directory submission from us for one of his clients. He chose to use his own name for use as the submission name, let's say "Joe Blow".
The submission was done in the middle of January to several hundred selected directories with varied anchors, descriptions and so forth.
Now when you Google Joe Blow the web site of the client shows up as #1 result.
- The name is not mentioned on the site.
- There are no inbound links with that name as anchor pointing to the site.
- There are no co-citation used.
The only reason for the ranking is that the words "Joe Blow" is mentioned on the detail pages of the directories that are on the same page as the link to the clients site and to see this finally gave me some nice proof of this theory.
(This is a non-competitive name giving only 36,400 hits in Google.)
Keep this in mind while link building.
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Jim Westergren is a Swedish web entrepreneur. He is happily married and has three lovely children. Some of his interests are web development, SEO and writing. He is the Founder of