Jim Westergren
About me, my projects, SEO, Web Development and Personal Development since 2005
"If we did all the things we are capable of, we would literally astound ourselves." - Thomas A. Edison

Postal address adds trust?

Google and the other engines are getting more and more sophisticated.

It is no longer just relevans and popularity (links, PR) but the factor of trust is now a major factor.

It has been speculated that by placing your postal address on your web site you add to the trust factor which seem very logical.

It dawned on me that the #1 ranking site on the SEO Contest has the following on the middle of the page:

The Grand V7ndotcom Elursrebmem Hotel London England United Kingdom N1 5SJ

So not only the postal address, but the keywords are as well included in the address (in this case pure fictional).

Another contest page did something similar and now also ranks in the top 5 - that could be coincidental but nevertheless interesting.

So this is defenitely something to think about.

2 Mar 2006

About the Author Jim Westergren Jim Westergren is a Swedish web entrepreneur currently living in Spain. He is happily married and has three lovely children. Some of his interests are web development, SEO and writing.
He is the Founder of DomainStats and N.nu. Read his .