Never leave AdWords unattended
If you ever are too busy ... make sure you still keep an eye on AdWords.
I have been very busy lately, especially the last 2 weeeks.
I checked AdWords and wow - burned $300 in 7 days, usually it is running on $20 per week or something for all my campaigns. (I use AdWords mostly for learning and testing so far.)
And what was it?? 95 clicks from a dating site to one of my SEO ads on selling high PR text links ... jesus.
When I started that site-targeted campaign I just threw in all the sites that Google found after my search as a test. It went well for a number of weeks and then now suddenly this spike.
I have put that campaign on hold for now :)
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Jim Westergren is a Swedish web entrepreneur currently living in Spain. He is happily married and has three lovely children. Some of his interests are web development, SEO and writing.He is the Founder of DomainStats and N.nu. Read his full about page.