Affiliate and adsense marketer Jeremy Schoemaker (known as ShoeMoney) introduced in a blog post today about IPU - Income per unique. His own acronym.
We know about CPM, CPC and CPA but by reading his post you get more insight in how to measure your revenue in a new way.
Interesting.
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No winners as yet!
IPU is a very interesting idea, I’m thinking of starting to use it myself too