Text Surrounding Link: Final Proof
Already more than 2 years ago I asked for feedback about text surrounding links on WMW but I have never gotten hold of solid examples so that I could see it myself.
I am happy that today I have seen the final undoubted 100% proof.
Let me explain.
Another SEO company ordered a directory submission from us for one of his clients. He chose to use his own name for use as the submission name, let’s say “Joe Blow”.
The submission was done in the middle of January to several hundred selected directories with varied anchors, descriptions and so forth.
Now when you Google Joe Blow the web site of the client shows up as #1 result.
- The name is not mentioned on the site.
- There are no inbound links with that name as anchor pointing to the site.
- There are no co-citation used.
The only reason for the ranking is that the words “Joe Blow” is mentioned on the detail pages of the directories that are on the same page as the link to the clients site and to see this finally gave me some nice proof of this theory.
(This is a non-competitive name giving only 36,400 hits in Google.)
Keep this in mind while link building.
Jim Westergren is a company owner from Sweden who lives together with his wife and son. Some of his interests are SEO, web development, writing and
I agree, I have one of the more famous usernames around. And I have been using this tatic for years. Thanks
i agree 100%.
see you & thanks
Peter
Hi Jim
I need to be certain about this, so I ask rather out of ignorance:
Does this article of yours stipulate that while submitting to a directory (even without a “Details” page, but with a description for each link submitted), it really matters a lot what is in the description (of the submitted link) seeing that a name mentioned here can effectively (help) rank the website submitted?
/miko67
Wow that is impressive, I can believe it to, this directories homepage ranks about 3rd or 4th on Yahoo for my company name, with no mention of the phrase on the homepage or any text links to the homepage using that phrase, I just have a featured link in the directory with quite a few internal links pointing to my page using the phrase. I will make sure I use my clients names on dir submissions from now on.
Good information!! Thanks.
Wow that’s really neat! I’ll have to do more planning when doing directory submissions!
Very informative article. Thanks. I’m going to have to do more planning myself.
Jim
this is very good find. and I am pretty amazes with your research.
please post more such findings.
Hey Jim,
Your always on top of the SEO information and tips!! This is really great information and ideas and you continue to be the best at SEO! I will continue to use all your tips for my blog http://ambatchmasterpublished.blogspot.com
Great. Thanks.
It’s a very interesting theory. I’ll try it in practice -;) Thanks this article and quality comments.
Can somebody tell me where i can get a „realtime“ backlink check for free for the SEO Results?
I have the problem that every backlink checker in the Search Engines gives a different result – sometimes more than 500 + or -.
Do you also know which is the best backlinck checker in web for an SEO beginner?
Thank you for your answer and greetings.
Awesome SEO tip, thanks for comfirming this. I too had suspected but I never heard of any concrete evidence.
Keep up the good work
Thanks very
If you are saying text that surrounds the the inbound link is important, I’ve been reading this for years. I have lost track of this since it seems google primarily looks at the inbound links.
Thanks for the reminder.
This effect is covered in a multitude of algorithms and patents related to text analysis and is often widely described as “LSI” – latent semantic indexing.
What I see all the time is that Google ranks pages (on VERY trusted domains) just because of the content in those pages, not necessarly the keywords being used.
This means I see pages rank for keyword phrases RELATED or synonm for the words being used inside the content …
I must admit that I only saw this on old and very trusted .edu domains, but I assume the effect and “wideness” of the spectrum of synonyms being used for ranking depends on the domains trust…
best regards
presell page man
Thanks!
That’s really cool.
Interesting finding. Webmasters cannot afford to overlook the description when submitting to directories.
He must have a unique name…with very little competition. Many web directories don’t even show the link owner’s name in their listings.
wow. For me this is very interesting (if it is indeed true). It’s amazing how google can track matching relevant keywords across different websites…
Search engines still put too much emphasize on web site name
That’s really cool.
A agree with you
keep up the good work
Where has Jim been? He must be doing something right and taking a really long vacation this summer! I only wish I could be a SEO guru like him and take that much time off.
links surrounding words dramticly increased our google position too.
I totally agree. Keep posting that magical post!
I think this theory need to be extend further because the competition isn’t really high to give more significant results. But I agree that this is 100% true, but the competition isn’t that really competitive.
It seems absolutely hillarous to me that people still think search can be determined worldwide out of a few people in silicon valley. Locall knowledge and culture is ignored
perfect
good works good blog
Nice article and site glad I stumbled across it. Does anyone else use that it does give some link value
Wow thanks for the info, going to give this a try with a few pages on my site.
Good information!! Thanks.
Thanks man, just what I was looking for.
Thats a nice find.
Very interesting information, thanks Jim.
Very interesting article as always Jim!
Thank you for providing the information!
Thank you for this article.
Good SEO tip, thanks.
Very nice and intresting article
please more
greetings, Podnośniki Warsztatowe
Thanks for sharing your findings on this. I’ll put this into practice.
Keep up the great work! Regards, Ronn
very interesting. i wonder if the new google update affects this.
this is very interesting. i always thought it wasnt true. now you gave the proof. does anyone else have other examples?
interesting analysis
Nice post – like all your other posts… Keep on informing us!
Nothing new sorry. Every SEO should know that. Dont you think?
Great work this can be a great help with my Search Engine Optimization and Internet Marketing for local Business.
Submitting to web directories is a vital part of every successful link building strategy. Apart from driving traffic to your website through direct referrals, web directories provide static, one-way links to your site, boosting your link popularity and improving your rankings on the major search engines like Google and Yahoo.
Thank you great article, i was looking for the article since a few days, well done.
That is seriously amazing. I didn’t know it worked like that. I always figured the link was valued or devalued for the anchor text of the link. I never thought the link would pass value from words around it. Is it possible that maybe this guy had commented on a bunch of blogs linking back to the site that ranked for his name?
Great post and very useful link building guide!
I believe they cold this “custom anchor” and it’s true.
Nice work!
The site probably appeared in the SERPS for his name because there were blog comments with his name in the anchor text.
-Brad