Jim Westergren
A blog about me, my projects, SEO, Web Development and Personal Development.
"If we did all the things we are capable of, we would literally astound ourselves." - Thomas A. Edison

Never leave AdWords unattended

If you ever are too busy … make sure you still keep an eye on AdWords.

I have been very busy lately, especially the last 2 weeeks.

I checked AdWords and wow – burned $300 in 7 days, usually it is running on $20 per week or something for all my campaigns. (I use AdWords mostly for learning and testing so far.)

And what was it?? 95 clicks from a dating site to one of my SEO ads on selling high PR text links … jesus.

When I started that site-targeted campaign I just threw in all the sites that Google found after my search as a test. It went well for a number of weeks and then now suddenly this spike.

I have put that campaign on hold for now :)

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About the Author Jim Westergren Jim Westergren is a company owner from Sweden who lives together with his wife and son. Some of his interests are SEO, web development, writing and taking photos. Read his full about page or contact him. Follow Jim on Twitter or subscribe to this blog.
In Swedish: presentation, blog.
2 responses »Leave a comment
  1. Charles
    said on May 19, 2006 at 2:57 pm

    I no longer run ads on the content network to prevent this sort of surprise. Right now my adwords campaigns are on autopilot as I work on new sites.

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