Never leave AdWords unattended

If you ever are too busy … make sure you still keep an eye on AdWords.

I have been very busy lately, especially the last 2 weeeks.

I checked AdWords and wow - burned $300 in 7 days, usually it is running on $20 per week or something for all my campaigns. (I use AdWords mostly for learning and testing so far.)

And what was it?? 95 clicks from a dating site to one of my SEO ads on selling high PR text links … jesus.

When I started that site-targeted campaign I just threw in all the sites that Google found after my search as a test. It went well for a number of weeks and then now suddenly this spike.

I have put that campaign on hold for now :)

2 responses » Leave a comment
  1. Charles said on May 19, 2006 at 2:57 pm

    I no longer run ads on the content network to prevent this sort of surprise. Right now my adwords campaigns are on autopilot as I work on new sites.

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